After Bud Light, Can Conservatives Bring Down Target?

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Following a successful boycott of Bud Light after its controversial trans partnership, conservative influencers are turning to Target’s new “LGBT Pride” collection, including trans-friendly items for children.

Megaretailer Target unveiled its new collection of “LGBT Pride” themed items, ranging from clothing to home décor to pet accessories.

It features hundreds of items, including t-shirts with slogans such as “Girls Gays Theys”, “Not a Phase”, and a sub-collection featuring the images and names of popular drag queens.

Not even pets are safe, as the collection features rainbow leashes, accessories, and toys, such as a plushie mix tape chew toy reading “GENDER MIX”.

However, what has attracted the most ire is the part of the collection aimed at children specifically.

Not only are there t-shirts for small children, but even onesies, bibs, and shoes featuring LGBT messaging in both English and Spanish.

Some items, such as bathing suits, initially drew attention for their in-store tags advertising “tuck-friendly construction” and “extra crotch coverage”.

Target Pride Swimsuit Tag
via randalwhitejr / tiktok

While those tags are on swimsuits in the adult section, online items feature similar wording on children’s clothing.

For example, the Kids’ Swim Skirt details note the item has been “Thoughtfully fit on multiple body types and gender expressions.”

Adult item descriptions include a blurb noting, “All items were designed for all bodies, regardless of gender identity and presentation. We added design features to help make the fit customizable for you.”

Conservative Media Calls for Boycott

Twitter account “Gays Against Groomers” posted video and pictures of the collection in a Target store.

“This is what you will find in the kid’s section of @Target. We urge you to take your business elsewhere. They are indoctrinating and grooming them with LGBTQ ideology. It is highly inappropriate and disturbing,” it wrote it the post.

“The only thing these people understand is money. Target deserves the Bud Light treatment. We will work to put the pressure on them.”

“What @Target is doing is far worse than anything Bud Light did,” The Daily Wire commentator Matt Walsh said.

Target has been pushing the LGBT agenda far longer than Bud Light, so it remains to be seen if boycotts and pressure campaigns will be effective.


  1. I’ve been doing my part. I haven’t set foot in target since they let grown men hang out in the bathroom with little girls.

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